The diversity of African fashion that will make you look beautiful

The African continent is home to 54 countries and a diverse population of over 1.2 billion people, and that diversity is vividly reflected in fashion.

Vivid and bold colors are synonymous with African fashion

A variety of colors are used, including orange and yellow that shine in the sunlight, green and blue that give a sense of vitality, and brown and red that represent the strength of the earth.

These colors are not just visually beautiful, but can also have meanings: for example, red is said to represent passion and vitality, blue is peace and hope, and yellow is joy and wealth.

African fashion
= "Eye-catching, distinctive pattern"

A variety of patterns are used, including geometric, animal, and plant designs.

These patterns express elements of nature, culture, religion, etc. For example, geometric patterns are said to represent the order and harmony of the universe, while animal patterns represent strength, courage, and vitality.

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Characteristics of patterns used in African fashion

Characteristics of traditional African patterns


A distinctive feature of African fashion is the wide variety of materials

Natural materials such as cotton, linen and silk are mainly used.

These materials are comfortable to the touch and breathable, making them ideal for the hot climate of the African continent. In recent years, there has been an increase in clothing made from recycled and organic materials.

Materials also vary by region. For example, in West Africa, clothing made from brightly colored and intricately printed fabrics is common, while in East Africa, simple clothing made from white or light-colored fabrics is more common.

East African Costume

Fashion that respects diversity

In recent years, African fashion has been attracting global attention, and the main reason for this is that it is not just beautiful, but also respects diversity. African fashion, with its relaxed silhouettes and rich colors and patterns, is a style that anyone can enjoy in their own way, regardless of race, gender, age, or body type.

There is much to be learned from this attitude in modern Japan, which is striving for diversity.

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