Summer Style for Obon Homecoming ~ African Fashion Tips to Beat the Heat ~
For those of you planning to return to your hometowns for the Obon festival, this year's heat is truly unbearable. Isesaki City recorded the highest temperature in Japan at 41.8°C. With days of scorching heat continuing, many people are probably wondering what to wear to stay cool. I myself often go outside in just a quick-drying polyester T-shirt, but I often end up becoming a sweaty prince, fooled by the words "quick-drying." It's surprisingly sticky, isn't it?

We would like to share with you the "fashion that helps you cope with the heat" that has been cultivated over many years by the people of Africa, one of the hottest regions in the world. Africa has many dry zones, so the clothing wisdom that was born and developed in such hot areas can surely be applied to the Japanese summer as well.
The secret to surviving the African heat lies in the choice of materials
When you think of African fashion, the first thing that comes to mind is vibrant colors and relaxed silhouettes. But the real appeal is not just its beauty, but also its functionality.

Commitment to natural materials
Traditional African clothing is primarily made from natural fibers such as cotton and linen. Cotton, in particular, is highly breathable and quickly absorbs and releases sweat. As mentioned at the beginning, synthetic fibers such as polyester can feel hot because they don't absorb sweat and stick to the skin. Natural materials keep you cool and comfortable even on hot days. Organic cotton is also recommended.

Relaxed silhouette makes the wind your ally
If you look at African traditional clothing, you'll notice that they all have a loose-fitting design. This isn't just fashion, it's a way to cope with the heat. By creating space between the body and the clothing, air can flow through, creating a natural air-conditioning effect.
African essence to incorporate into your homecoming style
1. Boost your mood with colorful accessories
The appeal of African goods is their rich colors. In the summer, when the heat can make you feel down, try adding some energy to your outfit with colorful beaded accessories or scarves with ethnic patterns.
Sustainable and upcycled accessories are especially great for killing two birds with one stone, as they are also environmentally friendly. Items made with upcycled earrings and beads allow you to enjoy a unique style that no one else has.

2. Create a cool look with a basket bag
Basket bags woven from sisal hemp are cool to the eye and extremely practical. They can hold plenty of items for your trip home, and the natural texture of the material will elevate your summer outfit. Fairtrade bags also support producers, making shopping a pleasant experience.

3. Light dresses and blouses
Cotton dresses and blouses are staples of African fashion and are a lifesaver in summer. Many of them are designed to look great on their own, making them convenient to throw on even during busy mornings.


Enjoy a cool and beautiful summer with African wisdom
When you go home for Obon, you want to dress in a style that is unique to you, so that your family and relatives, whom you haven't seen in a while, will say, "You look great." By incorporating the wisdom of African fashion, you can achieve both comfort that can withstand the heat and unique beauty.
This summer, why not try a new style that combines traditional wisdom nurtured in the faraway lands of Africa with modern ethical values? You'll surely have a great time even in the hot summer.