[One Day, One Life] Talking about the pop-up from the pop-up in the 4th week of June

Photo: Namba Marui Pop-up

Last week, I had a pop-up at Namba Marui until Tuesday , then returned to Tokyo on Wednesday to take a break. On Thursday, I prepared for a pop-up at Odakyu Department Store Shinjuku branch .

Up until now, I've often had to prepare after 8pm, so being able to start preparing at 1pm was a refreshing change of pace. I'm so grateful to be able to prepare so thoroughly! I'm usually trained to get ready in about two hours, so I'm grateful to have the peace of mind!!!

Photo: Odakyu Department Store Shinjuku Store Pop-up ① (Entrance)

The four-day pop-up, which began last Friday, ended yesterday, Monday .

It was the first time that I finished one pop-up and then started the next one almost immediately, so I thought I might be tired, but I was surprised that I wasn't tired at all.

Photo: Odakyu Department Store Shinjuku Store Pop-up ② (New skirts and bags)

Maybe it's because I jog regularly, but I think the biggest benefit is that I've been able to meet a lot of people and talk about a variety of things, rather than anything physical .

Even when I was doing desk work, I felt that the mental fatigue was greater than the physical fatigue, so positive communication is the best energy drink of all .

At Namba Marui, I was able to communicate with many people from overseas, and at Odakyu Department Store, I had many opportunities to talk with Japanese people, and both were very good experiences. As a pure Japanese, I feel happy when I can talk to people in English and they make a purchase .

Photo: Odakyu Department Store Shinjuku Store Pop-up ③ (New Ankara Pants and Skirts)

What everyone, both overseas and domestic, has in common is that they are very interested in the products, and not only in the design, but more than anything, they find the products even more appealing by learning their story .

I was also happy to see that so many of the people who purchased the items were very stylish . I also felt that many of them had a desire to contribute to society in some way . It really brought home to me that it's important to develop products based on keywords like sustainability and ethical , and that it's okay to continue doing so.

Photo: Odakyu Department Store Shinjuku Store Pop-up ④ (Mochira strings are dangling...)

We would like to continue holding pop-up stores in the future, so if there are any department stores or select shops that would be willing to hold a pop-up store, we would appreciate your cooperation.

Photo: Odakyu Department Store Shinjuku Store Pop-up ⑤ (Kangaroo Simba Pouch)

We welcome companies to collaborate on product development ! If you'd like to help out, please let us know .

June flew by in a flash. It was fun!
It's so hot it feels like summer, so please take good care of your health.

Representative Kaoru Tsuji