Learn from the desert people! Fashion in arid regions is actually superb
📖 What you'll learn in this article:
✓ The scientific reason why desert clothing is cool ✓ Arid zone fashion from around the world ✓ Dressing tips you can use today ✓ Products incorporating desert wisdom
⏱️ Reading time: about 5 minutes ｜ 🛍️ View recommended products →
🏜️ Products incorporating the "Wisdom of the Desert" introduced in this article
👉 View product100% Natural | Fair Trade Certified | 8-Day Returns
Have you ever stood in front of your closet on a hot summer day wondering, "What should I wear?" In fact, clues to the answer can be found in the clothing worn by people living in deserts and arid regions. This wisdom born from harsh environments can also be useful for our everyday clothing, so we'd like to introduce it to you.
Why do desert clothes have such long sleeves?
Have you ever watched a desert movie or documentary and wondered, "Why are they wearing long sleeves when it's so hot?" It actually makes perfect sense.
By covering the skin, it blocks direct sunlight and also creates a layer of air between the clothes and the skin, creating a natural air conditioning effect. What's more, the loose-fitting design allows air to pass through easily, so it's surprisingly cool to stay in. This is a technique that we can all use today.
White and other bright colors are often used because they reflect sunlight, but brown and dark colors are also chosen to hide dust and sand, so the colors are chosen with practicality in mind.
💡 Bringing Desert Wisdom to the Modern Age: Cooling with Natural Materials
The natural materials (linen and cotton) used by desert people are twice as breathable as synthetic fibers, quickly absorbing and releasing sweat, keeping the skin dry.
Our natural material items
- Organic cotton products → Gentle on the skin, moisture-wicking and quick-drying
- Handwoven bag → 100% natural materials with excellent breathability
- Fairtrade certified → Support the makers
The world's dry regions: various ingenuity
Middle Eastern and North African style
Those long, flowing robes are actually the ultimate in functional beauty. Kaftans and galabeyas are breathable, easy to move in, and elegant.
A man performing wearing a jalabiya (left), and a galabiya decorated with beads (right). Source: Wikipedia
The kaftan is a gown that opens in the front and originates from Turkey and Central Asia. The women's version is characterized by its wide cuffs. The galabeya (jalabiya) is an Egyptian traditional dress that is an ankle-length one-piece. Both are highly breathable and designed not to constrict the body.
Jalabeya
A headscarf is also a great way to protect yourself from the sun and dust.
🌍 Embrace African color culture
Like the deserts of North Africa, East Africa is home to functional and beautiful traditional crafts. Our shop carries products made by Kenyan artists.
Kipato
handmade jewelry
Each piece is handmade by Kenyan artisans
Various types available
Learn more
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The art of layering in Central Asia
Nomadic people live in an environment where the temperature difference between day and night is extreme, so they are experts at layering. Their technique of combining thin and thick layers to adjust to the temperature could also be applied to the changing seasons in Japan.
Mongolian traditional costume Deel
How to incorporate desert fashion into your everyday life!
UV protection is now perfect
"I don't want to get sunburned, but long sleeves seem too hot..." Desert-style clothing is the solution to this problem. Long-sleeved blouses made from linen or cotton are cool and cut UV rays. What's more, they flatter your arm lines, so it kills two birds with one stone.
Breathable style that can be used in the office
Whether you're in an air-conditioned office or out in the heat, you want to stay comfortable all day long. A loose-fitting dress or a breathable blouse will help you regulate your temperature easily, while still looking neat and tidy.
The appeal of natural materials that are gentle on the skin
As we get older, we want to be more mindful of the things that touch our skin. Linen and organic cotton, which are often used in desert clothing, feel good on the skin and don't tire you out even when wearing them for long periods of time. Their natural texture also creates a sophisticated look that is perfect for mature women.
It also has value as ethical fashion.
The warmth of handmade items
Many clothes in the desert are still made by hand. They have a unique texture that machines cannot produce, and each piece has its own individuality. They are perfect for people who want unique clothes that no one else has.
You can support the creators
By respecting the skills of local artisans and engaging in fair trade transactions, we are also supporting the lives of people in faraway countries. Don't you think it's great to be able to contribute to society while being stylish?
Earth-friendly
Natural materials and traditional manufacturing methods also have a smaller impact on the environment. Clothes dyed with plant-based dyes, rather than chemical dyes, are kinder to the earth and your skin.
💚 Our ethical fashion
Following the traditions of the desert people, we carefully select only eco-friendly and people-friendly products.
100% natural materials
Only biodegradable materials such as organic cotton and sisal are used
fair trade
Guaranteeing fair wages for craftsmen and contributing to job creation in poor areas
handmade
Each piece is handcrafted for a warmth not found in mass-produced products.
Your purchase is a step towards changing the world
View ethical products →How to dress in the desert, starting tomorrow!
Layer for all-day comfort
On cool mornings and evenings and hot days, use a light cardigan or scarf. It's cool on the train, but hot outside, so it's convenient to be able to quickly put it on and take it off.
Use a scarf to enhance your style
You can wear it around your neck, on your head, or tie it to your bag. Just one can greatly expand the range of your outfits. Silk and cotton are soft to the touch and can be used all year round.
🧣 Embrace desert style with accessories
If you're feeling a bit brave about suddenly changing your entire outfit, we recommend starting with a bag or accessory . Just adding one item to your everyday outfit can make a big difference in the overall look.
Tote bag
Made from 100% natural materials, the bag is highly breathable and comfortable even in summer.
See Kangarui bags →handmade jewelry
Earrings and necklaces made from natural materials. Perfect as an accent for your outfit.
See Kipato →💡 First-time buyers only: Try it on for free and get free shipping
Natural color and natural beauty
The orange of a desert sunset, the green of an oasis, the color of sand...these nature-inspired colors all blend well with the skin and give a calm, elegant impression.
Recommended styles by season
Cool and beautiful in spring and summer
A linen maxi dress is both cool and elegant. The loose silhouette flatters your figure and helps to conceal your figure.
Layering for warmth in autumn and winter
Stay warm and stylish with a cashmere or wool scarf or poncho. Layering techniques will help you stay comfortable on cold days.
Summary: Wisdom from the desert for a better everyday life
The clothing of people living in the desert is packed with wisdom cultivated in harsh environments. By incorporating this knowledge into our modern lives, we can enjoy fashion that is comfortable, beautiful, and environmentally friendly.
Even in our busy lives, if we could choose clothes that are comfortable, beautiful, and meaningful, our days would surely be more wonderful. Why not try incorporating the wisdom learned from the desert people into your own wardrobe?
Representative Kaoru Tsuji
🏜️ Bring the wisdom of the desert into your wardrobe
Functional, beautiful and earth-friendly.
Why not experience the wisdom that desert people have cherished for thousands of years in modern ethical fashion?
📦 Free shipping on orders over ¥2,980 ｜ 🔄 Free try-on ｜ 💯 Satisfaction guaranteed
🎯 Recommended items for different uses
🌍Our brand introduction
🦁 Kangarui
Rui, a Japanese artist living in Kenya, has designed colorful and uplifting products inspired by the African wilderness.
📍 Place of production: Kenya and Japan
🧶 la narrativa
Mochilas are traditional hand-woven bags made by the indigenous Wayuu people of Colombia. Each one takes two weeks to a month to make, making them one-of-a-kind masterpieces.
📍 Country of Origin: Colombia
♻️ LOOKSLIKEAVIDO
A designer brand based in Kibera slum. 20% of sales are donated to schools. Socially responsible ethical fashion has caught the attention of Beyoncé.
📍 Place of Origin: Kenya (Kibera Slum)
💎 Kipato Unbranded
Working with local artists in Kibera slum, the brand contributes to creating jobs in impoverished areas by creating modern, simple jewelry.
📍 Place of Origin: Kenya (Kibera Slum)
🎨 MARO designs
Contemporary jewelry made from upcycled cow horn and bone, all handmade in Nairobi.
📍 Place of Origin: Kenya (Nairobi)
🌈 KARL&C
Brighten up your everyday life with vivid African colors. A one-of-a-kind lifestyle brand that is ethical and friendly to the world.
📍 African textiles used
💬 Customer testimonials
"I was surprised at how cool this bag made from natural materials is! It's perfect for summer outings."
★★★★★ Female in her 40s, Tokyo
"I was impressed with the warmth of hand-knitted items and the fair trade background. They also made a great gift."
★★★★★ Woman in her 30s, Kanagawa Prefecture
"The colorful African designs will brighten up your everyday outfit!"
★★★★★ Female in her 50s, Osaka Prefecture
🌍 Start your desert journey today
Cool, beautiful and eco-friendly . Wisdom that has been cherished by desert people for thousands of years.
For your modern lifestyle.
🎁 Special offer for first-time customers
- ✅ Free try-on and free shipping
- ✅ Free shipping on orders over ¥2,980
- ✅ Satisfaction guaranteed and full refund
- ✅ Gift wrapping available
❓ Frequently Asked Questions
▼ Q: Is it really cool? How is it different from synthetic fibers?
A: Yes, natural materials (cotton, linen, sisal) are twice as breathable as synthetic fibers and absorb and wick away sweat quickly. This is why desert people have used them for thousands of years. All of our products are made from 100% natural materials.
▼ Q: Which product should I start with?
A: For first-time buyers, we recommend the Kangarui double shopper bag (¥5,500) or the eep Rata flat tote bag (¥2,090) . They are easy to use for everyday wear and allow you to easily incorporate African color culture. View products →
▼ Q: What is fair trade?
A: It is a system that guarantees fair wages to producers in developing countries and promotes sustainable trade. When you purchase our products, you directly contribute to job creation and educational support for indigenous communities in Kibera slum in Kenya and Colombia.
▼ Q: Can I try it on? What if the size doesn't fit?
A: Yes, we offer free trial and shipping . If the size or color doesn't fit, we offer a full refund , so you can try them on with confidence.
▼ Q: How do I care for it?
A: Due to the characteristics of natural materials, we recommend hand washing or spot cleaning with a mild detergent . Detailed care instructions are listed on each product page, so please check before purchasing. With proper care, you can enjoy your items for a long time.
▼ Q: Can I get gift wrapping?
A: Yes, we offer free gift wrapping . It makes a great gift for loved ones, whether it's for a birthday, anniversary, or as a thank you gift.
▼ Q: How long will it take to arrive?
A: Normally, orders are delivered within 3-7 business days . This may vary depending on stock availability and delivery area.
