Exhibiting at GTF Green Challenge Day 2025 in Shinjuku Gyoen
An invitation to an earth-friendly lifestyle, colored by African fabrics
Background and thoughts behind the exhibit
The theme of this event is "Connect and support forests, villages, rivers, and oceans." Based on the mission of "creating a society where everyone in the world has opportunities," our company will participate as a bridge connecting the aspirations of African creators with Japanese consumers.
With global environmental issues now a hot topic, we need to shift from an era of simply "buying things" to an era of "feeling emotional connections and cherishing things." Through products made in impoverished areas of Africa and items lovingly crafted by local artists, we provide a "sustainable system" in which the act of purchasing directly contributes to the economy.
Featured product lineup for 2025
This year, in particular, we will be developing a range of products that are conscious of coexistence with nature, in response to the Ministry of the Environment's "Nature Positive" and "30 by 30" initiatives.
| brand | Product image | Product details | Price range |
|---|---|---|---|
| KARL&C (Carl & Cie) |
 |
Bags and slippers <br>This ethical brand produces the highest quality items in Tokyo using African fabrics sold in Makoko, an impoverished area in Lagos, Nigeria. These luxury items for adults add vibrant colors to your monotone everyday life. | Slippers: 4,400 yen Bag: 15,400 yen |
| Kangarui (Kangaroo) |
 |
Double shopper bag/safari pouch <br>A brand created by Kenyan-raised Japanese artist Rui, with motifs of East African wildlife and nature. A portion of sales will be used to provide food support to the endangered mountain bongo. | Double shopper: 5,500 yen Safari pouch: 2,200-3,300 yen |
| sisal bag |  |
Handbags <br>These handbags are made from 100% sisal hemp, woven using traditional techniques passed down from mother to daughter in Kenya. Combined with upcycled materials, they are highly fashionable items that minimize environmental impact. | From 5,500 yen |
Sustainable circulation system
Our commitment goes beyond just selling products. When you buy, you:
This cycle functions as a mechanism for promoting local economic development more efficiently than donations.
Event Overview
GTF Green Challenge Day 2025 in Shinjuku Gyoen
| Date and time | Saturday, November 1st and Sunday, November 2nd, 2025 10:00-16:00 |
|---|---|
| venue | Shinjuku Gyoen Landscape Gardens and Formal Gardens |
| Admission fee | Free (separate entrance fee to Shinjuku Gyoen required) |
| Organizer | GTF Greater Tokyo Festival Executive Committee |
| Co-hosted by | Ministry of the Environment, 2030 Biodiversity Framework Conference of Japan, Shinjuku Ward, and others |
Message from the CEO
Contributing to achieving the SDGs
Company Profile
| Company Name | Crosstrade Co., Ltd. |
|---|---|
| Business content | Import and sales of African products, operation of an e-commerce site for ethical products |
| E-commerce site | https://shop.cross-trade.net/ |
| Corporate website | https://cross-trade.net/ |
| mission | Realizing a society where everyone in the world has opportunities |
Inquiries regarding this matter
Crosstrade Co., Ltd. Public Relations Officer
Email: info@cross-trade.net
TEL: 050-3595-3759
Corporate website: https://cross-trade.net/
Shop site: https://shop.cross-trade.net/
If you would like to cover the event, please contact us in advance and we will arrange an interview with the company president and product photography. Please come and cover the ethical business that connects Africa and Japan.
