"Ethical Market by CROSS TRADE" held for the first time at Odakyu Department Store Shinjuku branch
~A four-day limited market proposing an ethical lifestyle that creates a sustainable future~
Cross Trade Co., Ltd. (Adachi Ward, Tokyo, CEO: Kaoru Tsuji) will be holding its first "Ethical Market by CROSS TRADE" event, which aims to solve social issues and improve lifestyles, at Odakyu Department Store Shinjuku Branch (HALC) for four days from Friday, June 27th to Monday, June 30th.
1. Ethical consumption* changes the lifestyle of adult women
An increasing number of adult women are feeling the desire to "contribute to society while cherishing their individuality." This "Ethical Market" will feature a lineup of ethical items that contribute to solving various social issues, such as environmental protection and support for developing countries, so that customers can experience for themselves that their everyday choices can have the power to change the world through products that combine beauty and social significance.
*Ethical consumption refers to consumption activities in which each consumer considers how to solve social issues that affect them and supports businesses that are working to address those issues. (Quoted from the Consumer Affairs Agency)
*We have a lineup that can be enjoyed by both men and women.
2. Ethical brand product lineup
① [KARL&C] ~ Support for impoverished areas x Made in TOKYO ~
This social problem-solving brand utilizes colorful Ankara (African fabric) sold in impoverished areas of Nigeria and finishes it with the skills of skilled artisans in Tokyo. It is a prime example of ethical fashion, where purchases contribute to local economic development. (Ethical point: Support for impoverished areas)
[Main items]
- African reversible bag (¥15,400)
- African Ankara slippers (¥4,400)
- Ankara gathered skirt (first public appearance)
- Ankara Easy Pants (First Release)
② [Kangarui] ~Supporting the endangered mountain bongo~
This is an ethical lifestyle brand created by a Japanese artist who grew up in Kenya. The art is inspired by the Kenyan wilderness and supports conservation efforts for the endangered mountain bongo. (Ethical point: Support for the endangered mountain bongo)
[ Main items]
- Double shopper tote bag (¥5,500 / made with Kenyan kitenge)
- Pouch (M ¥2,200, L ¥3,300)
3. Other ethical brands
We will be introducing T-shirts (starting at 4,000 yen), cut and sewn tops, pants, and Colombian knit bags (mochilas) that we have purchased at a fair price using organic cotton. (Ethical points: environmental protection, support for impoverished areas, employment support, promotion of cultural exchange)
3. Limited-time offer! New ethical products and special sales
[First Release] Ethical Fashion Collection
At this year's "Ethical Market," we will be unveiling for the first time a clothing line made with beautiful Nigerian Ankara fabric. We offer items such as gathered skirts and easy pants that are designed to flatter the figure of mature women, allowing you to feel a sense of social contribution every time you wear them. Made in Japan with high-quality tailoring, we have achieved ethical yet uncompromising quality.
[Special Sale] African Food Culture Experience
African tea and nuts will also be available for special sale, allowing you to enjoy the rich local food culture while contributing to the sustainable improvement of the livelihoods of producers.
4. Ethical Market Overview
Event name: Ethical Market by CROSS TRADE
Dates: Friday, June 27th, 2025 to Monday, June 30th, 2025 *Open until 5pm on the last day
Venue: Odakyu Department Store Shinjuku Branch, 7th floor event space
Address: 1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo (Shinjuku West Exit HALC)
Business hours: Same as store business hours
Products: Ethical lifestyle products, African tea, nuts, etc.
5. Changing society through ethical consumption
At this year's "Ethical Market," you can enjoy beautiful designs and quality while contributing to solving various social issues, such as supporting impoverished areas and protecting the environment. This is a rare opportunity to see and touch ethical products that are usually only available online.
Enjoy a special shopping experience where every choice you make brings a smile to someone's face somewhere in the world.
6. Company Overview
Company name: Crosstrade Co., Ltd.
Representative: Kaoru Tsuji, Representative Director
Address: 404 Kakehashi, Tokyo Denki University, 38-1 Senju Asahi-cho, Adachi-ku, Tokyo 120-0026
Phone: 050-3595-3759
Email: info@cross-trade.net
Online shop: https://shop.cross-trade.net/
