Let your individuality shine with ethical and sustainable African fashion!
With the current trend of ethical and sustainable fashion, African fashion is gaining attention as a new trend. Unique clothing made from African fabrics features vibrant and bright colors that will lift your spirits just by wearing them.
By the way, do you understand exactly what the words "ethical" and "sustainable" mean?
Definition of Ethical
The word "ethical" comes from the English word "ethical" and means "ethical."
In recent years, the term has come to be used widely not just to mean ethical, but also to refer to ways of thinking and behavior that take into consideration the environment, human rights, social issues, etc.
in particular,
- Environmental considerations: Considering issues such as global warming and resource depletion, and choosing products and services that reduce the burden on the environment.
- Consideration for human rights: Consider issues such as child labor and forced labor, and choose products and services that respect human rights.
- Consideration for social issues: Consider issues such as poverty and inequality, and choose products and services that contribute to society.
Consumption behavior based on these concerns is called "ethical consumption" and has been attracting increasing attention in recent years.
Examples of ethical consumption: organic, fair trade, etc.
- Opt for eco-friendly products: organic cotton, FSC-certified wood products, products made from recycled materials, etc.
- Choose products that respect human rights: fair trade products, products that do not use child labor, etc.
- Choose products that contribute to society: products that support producers in developing countries, products from companies that address social issues, etc.
Definition of Sustainability
On the other hand, the word "sustainable" comes from the English word "sustainable," which means "sustainable."
It means meeting the needs of present society without sacrificing the needs of future generations in three dimensions: environmental, social and economic.
in particular,
- Environmental sustainability: Protecting the global environment and preventing resource depletion.
- Social sustainability: Realizing human rights, peace and social justice.
- Economic sustainability: Creating an economic system in which everyone can live prosperously.
Living a sustainable life requires consideration of the global environment and society
- Reduce environmental impact: energy conservation, water conservation, recycling, etc.
- Choose ethical products: fair trade, organic, etc.
- Participate in community service activities: volunteering, donating, etc.
- High-quality materials: We use high-quality materials that are long-lasting.
- Design that can be easily repaired or remade: We will adopt a design that can be easily repaired or remade.
- Opposition to mass production and mass waste: Avoid mass production and mass waste and produce only what is needed.
In terms of fashion, African fashion is actually a style that combines both ethical and sustainable elements.
Characteristics of sustainable African fashion
- Unique Design: African fabrics come in a variety of patterns and colors, allowing you to choose your own unique outfit.
- Bright colors: African fashion is characterized by vibrant and bright colors. Just wearing it will lift your spirits.
- Ethical consumption: Fashion that is often handmade and produced on demand, making it kind to both the environment and people.
- Traditional techniques: African fabrics are made using traditional techniques.
- You can feel the African culture: This is fashion that allows you to feel the African culture.
- Just wearing it will improve your mood: Just wearing it will improve your mood and will also inspire those around you.
- Stand out from the crowd: This is a fashion that is not yet well known in Japan. Recommended for those who want to stand out from the crowd.
How to choose sustainable African fashion
- Materials: Choose materials that are made with less strain on the environment, such as organic cotton.
- Production: Choose clothes that are ethically produced and exploitative, especially avoiding obviously low-priced foreign products.
- Brands: Choose brands that care about sustainability.
Why not let your individuality shine with sustainable African fashion?
