Why you can't let go of a summer scarf - A versatile item loved by adult women, from air conditioning protection to sun protection
Stoles have long been popular as a summer fashion item. Some people may wonder, "Why a scarf in the hot season?", but the truth is that summer is the season when scarves really shine.

The appeal of summer scarves
A powerful ally in air conditioning
In air-conditioned spaces like offices, trains, and cafes, your body can get colder than you'd expect. The neck and shoulders in particular are prone to getting cold, which can lead to poor health. In times like these, if you have a scarf tucked into your bag, you can quickly put it on to regulate your body temperature. The lightweight material makes it easy to carry, and another great feature is that it can be stored compactly when not in use.
Protects skin from UV rays
The strong summer sun is a big enemy to your skin. Especially around the neck and décolleté, these are areas where you tend to forget to apply sunscreen. By draping a scarf over your shoulders, you can naturally cover these areas and save money! (Sunscreen is quite expensive, though, haha.)

A scarf can also help reduce the strain on your skin caused by the temperature difference when going outdoors from an air-conditioned room.
Expand your styling options
Adding a scarf to a simple summer outfit instantly elevates it to a sophisticated look. You can wear it over your shoulders, around your neck, or even use it as a belt, and enjoy a variety of different looks depending on how you arrange it.

Material selection is an important point
The most important thing when choosing a summer scarf is the material. Because it's such a hot season, it's important to choose a natural material that feels comfortable against the skin and has good breathability.
The appeal of linen
Linen has been a beloved summer fabric for many years. The reason for this is its excellent breathability. The fiber structure allows air to pass through easily, making it comfortable even when you sweat. It also has the advantage of being moisture-wicking, quickly absorbing moisture and releasing it outside. Another practical benefit is that it feels cool against the skin, and it's easy to clean, so it can be easily cared for in the washing machine.

The gentleness of organic cotton
Organic cotton is a material made from cotton grown without the use of chemical fertilizers or pesticides. Because it is free of chemicals, it is safe for those with sensitive skin. It has a natural texture and a soft feel that doesn't tire you out even when worn for long periods of time. Produced using sustainable farming methods, it is kind to the environment, and high-quality organic cotton is durable enough to be used for a long time.

Stoles available in our shop You can feel the softness of organic cotton at an affordable price.
Recommended ways to use scarves for adult women
Office attire
A scarf is a necessity in an air-conditioned office. It's useful when you're not cold enough to wear a jacket, but you're concerned about the cold around your shoulders and neck. You can lightly drape it over your shoulders while working at your desk to keep your neck warm, or you can casually regulate your body temperature in a conference room, even when you're seated directly in the air-conditioned room. It's also recommended to keep one in your bag as a countermeasure against the air conditioning on the train during your commute.

How to enjoy it privately
You can spend a moment in an air-conditioned cafe or watch a long movie comfortably. It is also useful for dealing with the temperature difference between indoors and outdoors at tourist spots when traveling. The great thing about scarves is that they allow you to casually and elegantly regulate your body temperature in any situation.
Care tips
Proper care is important to ensure that your natural scarf lasts a long time. After use, dry it in the shade in a well-ventilated place and store it away from direct sunlight. If possible, don't forget to brush it every day.
It is also important to avoid humid places. When washing, check the care label and wash in the appropriate way, do not use bleach, and air dry to keep the item in beautiful condition.
summary
A summer scarf is more than just a fashion item; it is a practical item that enriches the lives of adult women. From protection from air conditioning to sun protection and even as a styling accent, it can serve multiple purposes.
In particular, choosing natural materials such as linen and organic cotton allows you to achieve both comfort and environmental friendliness. The more you use these materials, the more their texture improves, making them a great choice for years to come.
This summer, why not try incorporating a scarf into your wardrobe and enjoy a more comfortable and sophisticated lifestyle? We're sure it will become an item you won't want to let go of.
Representative Kaoru Tsuji