The Complete Guide to Tote Bags: How to Choose and Use Them
Tote bags are a staple bag that we use every day, and we've all noticed. However, it's also true that there are actually a lot of things we don't know about them. If you're going to choose one, you want to find one that's perfect for you. In this article, we'll introduce everything from the basics of tote bags to how to choose one well and tips for using it for a long time.
Basic knowledge of tote bags
What is a tote bag anyway?
"Tote" means "to carry or carry" in English. It originated in the United States in the 1940s as a practical bag for carrying ice. Later, due to its convenient shape for carrying shopping and everyday items, it became the versatile bag that it is today.
The appeal of tote bags is that they can be used in any situation thanks to their simple structure. The large opening makes it easy to put things in and take them out, making them a great ally for busy days.
Check out the difference with other bags
Handbag vs. Tote Bag

- Handbag: compact and elegant for formal occasions
- Tote bag: For casual wear, spacious and practical
Eco bags vs. tote bags

- Eco-friendly bags: These are designed specifically for shopping, and are often thin and foldable.
- Tote bag: Durable and well-made for everyday use
Shoulder bag vs. tote bag

- Shoulder bag: crossbody style with long strap
- Tote bag: Can be carried by hand or over the shoulder, with short handles
In fact, more and more people are choosing tote bags as their mother's bags these days. They have a large capacity, are easy to see what's inside, and are versatile, so you can still be fashionable even while raising a child.
Choose by material! Features and care instructions
Canvas - For those who want to use it for a long time

Canvas, made from thick cotton, is known for its durability. The more you use it, the softer it becomes, and the more you can enjoy its unique texture. Generally, canvas sizes 8 to 11 are used, with the smaller the number, the thicker the canvas.
Care tips
- Hand washing is the basic rule (be careful of color fading)
- Wash gently with a mild detergent
- Dry thoroughly in the shade
- Iron on low heat with a pressing cloth
Dirt removal techniques
- If it's a light stain, rub it with an eraser.
- Baking soda paste is effective for stubborn stains
They last for about 5-10 years, so they are recommended for those who want to find a favorite piece and keep it for a long time.
Nylon - For those who value lightness and functionality

Made from lightweight, water-resistant nylon, it's perfect for rainy days and can be wiped clean easily. It dries quickly, making it perfect for active people.
Easy to clean
- Machine washable (use of laundry net recommended)
- Low temperature ironing possible
- Avoid bleach
With a lifespan of about 3-5 years, it's easy to use. We also recommend having multiple units and using them according to the situation.
Polyester - If cost performance is important

Made from wrinkle-resistant and fade-resistant polyester, it's relatively affordable and makes a great first tote bag.
Maintenance-free
- Machine washable
- Can be ironed at medium temperature
- Dryer can also be used
Denim - a casual style staple

Denim tote bags are a great addition to casual outfits, but you should be careful about color transfer at first.
Prevents color transfer
- Always wash separately for the first time
- If color transfer occurs, wash the area with oxygen bleach.
Tips for choosing the right size for each purpose
Commuting style
Recommended size
- Width: 30-40cm
- Height: 25-35cm
- Gusset: 10-15cm
If you want to fit A4 size documents (21 x 29.7 cm), you'll want a bag that's at least 35 cm wide and 30 cm high. If you're using it as a commuter bag, it's important to choose a design that's not too casual.

By the way, it's best to avoid casual tote bags for job interviews. If you absolutely must use one, choose one made of elegant material like black or navy leather.
For shopping and going out
For everyday use, a slightly larger size is convenient. It's great for when your luggage suddenly increases, and it can easily fit a small pouch or a water bottle.
As a bag for mothers raising children
Required features
- Large capacity (width 40cm or more)
- Convenient inner pocket
- Stain-resistant material
If you're using it as a mother's bag, capacity is the most important thing. However, the advantage of a tote bag is that you can continue to use it as a regular outing bag even after childcare has settled down.
A sub-bag for travel
Packable tote bags are great because they can be folded up small and don't take up much space. They're great for shopping locally or for short trips.
Popular brands that are currently in the spotlight
HAY - Sophisticated Scandinavian design

This lifestyle brand originates from Denmark. Its popularity is due to its simple yet sophisticated design and wide range of colors. Its affordable prices are also appealing.
Reasons for its popularity
- Timeless minimalist design
- Vivid and elegant colours
- Scandinavian functional beauty
- Good value for money
LLBean - A long-established American company

This long-established American outdoor brand has been loved since 1944. Its tote bags, in particular, feature a traditional design and are loved by many generations.
Reasons for its popularity
- Over 80 years of history and reliability
- Durable and long-lasting quality
- Made in America
- Customization services such as initial embroidery
MARNI - Italian Luxury

This tote bag is made by a luxury Italian fashion brand. Its unique coloring and high-quality materials give it a special feel that will lift your spirits just by holding it.
Reasons for its popularity
- Artistic design
- Unique and distinctive colour
- High-quality materials and craftsmanship
- Status
Other noteworthy brands
Recommended for casual wear
- ROOTOTE : A wide variety of designs from Japan
- DEAN & DELUCA : A stylish food brand

Recommended for those who prefer high quality
- PORTER : Japanese craftsmanship shines through
- Master-piece : Pursuing functional beauty

African taste is also gaining attention . Recently, tote bags made with traditional African fabrics and techniques have also become popular. Their colorful and unique designs are perfect as accents for your outfit. They are also recommended for those who are conscious of ethical consumption.
Care methods for long-lasting use
Tips to prevent deformation
Precautions
- Avoid carrying too much luggage
- When not in use, store in a neat shape
- Use a bag-in-bag or stuffing to keep the shape
If the shape gets out of shape
- Apply steam with a steam iron
- Shape it by hand
- Place a weight on top and leave overnight
- Allow to dry completely
Daily care
Basic care
- After use, remove all contents
- Occasionally dry in the shade to remove moisture
- It is important to deal with stains as soon as possible
Storage method
- A place with low humidity
- Insect repellent (avoid direct contact)
- Padding to prevent deformation
Laundry and cleaning
Many items can be washed at home, but for luxury brands or items made from special materials, consult a specialist store. Always check the washing instructions and use care methods appropriate for the material.
Where to buy? Recommended places to buy
Try it out in store
- Department stores and select shops
- Brand store
- General store
When you actually hold it, you can get a good feel for the size, weight, and texture of the material. Especially if it's your first time buying a brand, we recommend seeing it in person before making your selection.
Huge selection online
- Official websites of each brand
- Major e-commerce sites such as Amazon and Rakuten
- Handmade Market
The beauty of online shopping is that you can carefully compare products while reading reviews. Especially with handmade items, you can enjoy the unique feeling of a one-of-a-kind item.
summary
Tote bags are bags with limitless possibilities due to their simplicity. The impression they give can change dramatically depending on the material, brand, and size, so it's best to choose one that suits your lifestyle.
It's fun to have several bags and use them for different purposes, such as a formal one for commuting, a casual one for holidays, and a branded one for special occasions.
With proper care, your tote bag will become a trustworthy companion that you can cherish for many years to come. We hope you find the perfect tote bag for you.
Representative Kaoru Tsuji

