Don't know yet? What is African fashion? Learn about ethical fabric culture and how to choose it from a historical perspective [2025 Edition]

"I want to incorporate ethical fashion into my life, but I don't know where to start..."

Have you ever felt that way?

African fashion is characterized by vibrant colors and bold patterns, and just wearing it makes you feel cheerful. What's more, many items are made using traditional handcrafts, so by purchasing them you are supporting the livelihoods of local artisans.

In this article, we will introduce the history of African fashion, which has continued from ancient Egypt to the present day, and the unique fabric culture of each region. By the time you finish reading, you will surely be captivated by the charm of African fashion.

1. African fashion changes with the times

The history of African fashion dates back to ancient civilizations.

Ancient Egyptian period (3000 BC -)

In ancient Egypt, people wore clothing made from plant fibers such as linen and hemp. Linen, made from flax grown in the Nile River basin, is breathable and ideal for hot climates. Animal fur and leather were also used for clothing and decorations.

Colonial period (15th to 20th centuries)

From the 15th century onwards, with the start of European colonisation, Western clothing was introduced to Africa, and in many areas traditional clothing was replaced by Western-style clothing, although in some areas traditional styles continued to be preserved.

Cultural revival after independence (late 20th century onwards)

In the second half of the 20th century, African countries regained their independence and began to reevaluate their identity with African culture.

This led to the birth of a new style of African fashion, which combines traditional clothing with a modern twist. Characterized by vibrant colors and bold patterns, it is now gaining attention in the fashion scene around the world.

2. Traditional clothing varies from region to region

The African continent is home to 54 countries and numerous ethnic groups. Each region has its own unique culture and traditions, which are reflected in their clothing.

West Africa

In West Africa, clothing made with vibrant and colorful printed fabrics is common. The most famous is "Ankara fabric (wax print)," which features unique geometric patterns and plant motifs.

Large beads, jewelry, and other ornaments are also commonly used. A typical traditional costume is the Nigerian dashiki, which has a loose silhouette and is designed to be comfortable even in hot climates.

East Africa

In East Africa, clothing made from white or light-colored fabrics is common. The "kanga," widely worn in Kenya and Tanzania, is characterized by colorful patterns and trimmings and is a versatile item that can be used as a wrap skirt, a head wrap, or even as a cloth for carrying a baby on one's back.

Also, under the influence of Islam, many women wear the hijab, which covers the head.

South Africa

South Africa is known for its blend of European-influenced clothing and traditional clothing, and the vibrant beadwork ornaments worn by women of the Ndebele tribe are world-famous.

Clothing made from animal fur and leather is also common, and is often worn during ceremonies and festivals.

3. Clothing materials made from the bounty of nature

African clothing is primarily made from natural materials, each of which is packed with wisdom cultivated over a long history.

Cotton

Cotton is a material that is widely cultivated across the African continent. It is breathable and feels good against the skin, making it suitable for clothing in hot climates and dry areas. In West African countries such as Mali and Burkina Faso, hand-woven cotton fabrics are still handed down as a traditional craft.

Linen

Linen is a material that has been used for clothing since ancient Egypt. It is strong and durable, so it is often used for everyday wear and ceremonial clothing. It has excellent moisture absorption and quick-drying properties, so you can stay cool and comfortable even in hot climates.

sisal

Sisal, grown in Kenya and Tanzania in East Africa, is an extremely strong and durable material that has long been used for practical purposes, such as bags, mats, and ropes.

Recently, eco-bags made from sisal hemp have been gaining attention worldwide. Unlike disposable plastic bags, they can be used for years and are made from 100% natural materials that eventually decompose into soil, making them environmentally friendly.

Animal fur and leather

In cold and dry regions, animal fur and leather are used for clothing and cold weather gear. Leather from goats, sheep, and cows is strong and long-lasting, so it is also used to make shoes and bags.

4. African fashion takes flight around the world

In recent years, African fashion has been gaining global attention.

As more and more African designers are being showcased at international fashion shows, many Hollywood stars and fashionistas are wearing African clothing. Famous artists such as Beyoncé and Rihanna also love to wear African print dresses.

African fashion is not only colorful and unique in design, but also has a unique appeal that combines pride in traditional culture with modern sensibilities.

Additionally, many African brands use "fair trade" and "sustainable" production methods, and place great importance on paying fair wages to artisans and caring for the environment.

In other words, choosing African fashion is a two-for-one deal: you can enjoy fashion while also contributing to society.

5. Frequently Asked Questions (FAQ)

6. Summary: African fashion allows you to be stylish and contribute to society at the same time

African fashion is a fascinating style that is filled with rich culture and traditions that have been passed down from ancient times to the present day.

Vibrant colors and bold patterns will brighten your mood just by wearing them, and clothes and bags made from natural materials are environmentally friendly and can be enjoyed for a long time.

Furthermore, by choosing African fashion, you are helping to support the livelihoods of local artisans.

If you're someone who wants to start living an ethical life but doesn't know where to begin, why not start with your bags and accessories?

Your choice may bring a smile to someone's face in faraway Africa!